there's a lot of talk about SEO and fora really good reason in this instalment of our content marketing seriesI had line five rules of SEO the core principles and key considerations youcan use to produce the most successful content marketing strategy possible goshthat's a mouthful I'm Caria Watt the
creator of the #CariaCares show and I'm adigital strategist with nearly two decades of experience in marketing andcommunication it's my mission to help you achieve and exceed your marketinggoals through a tailored digital strategy for your business and to helpyou turn more browsers into customers for the best digital and
social mediatips and to rank high on Google search subscribe to my channel and hit the bellto be notified when I post a new video or podcast you can follow me on socialmedia for some good vibes it's free so what is SEO stands for search engineoptimization which is the
practice of increasing the quantity and quality oftraffic to your website or social through organic search engine resultstry to think of SEO this way if a customer-focused content marketingprogram is the seller then SEO is the dressing it touches nearly everythingand it enhances the overall flavor of the salad but
it's not remelt orderingby itself SEO is based on understanding whatpeople are searching for online the answers they're seekingand the words they're using to search and the type of content they want toread knowing the answers to these questions will allow you to connect topeople who are searching online for
the solutions that you offer here are thefive rules I follow to write online content that actually converts rulenumber one creating for people must come first there's no downside to optimizingyour content for SEO but it shouldn't be your only focus when you create anddeliver content online in light of
what your customers are searching fornot to mention Google's ever-changing algorithms that aim to keep onlinecontent relevant and of high quality you can't go wrong if you follow this goldenrule write content on topics that your audience is already interested in rulenumber two SEO is only one piece of the
puzzle if you're wondering how muchtraffic is coming from search engine optimization open a Google Analyticsaccount here you can see a realistic breakdown of how much traffic is comingfrom each of a key research such as organic search email direct social paidand other rule number three social impacts SEO it
does now ever sinceGoogle's having bird updates social media signals have a greater impact onsearch results than ever before as a result it's important for contentmarketers like yourself to have a strong social strategy in place that takes SEOconsiderations into account now you can learn how to build a bettersocial
media content marketing strategy in my social media playbook Cox and youcan sign up on the car um websites rule number four SEO is a longtail strategyit's not a short term first when you're first getting started on contentmarketing it's not realistic to expect traffic from search to grow quickly
youneed to review three months and when you do see improvements because of yoursearch efforts the benefits are really a long lasting rule number five keywordsmatter while obsessing over keywords isn't recommended you are required toensure your efforts are ranking for the terms that are most meaningful to yourbrand and
to customers it's useful to conduct some basic research and build alist of relevant keywords you can target through your social media posts andwebsite pages or blogs now here's an example using my blog insights on theCARICOM website well I don't expect every blog to be an ideal candidate forSEO
I do pay particular attention to what ispublished I keep an eye on what headline willattract readers from a readability standpoint but also to keep targetkeywords in mind in the meta description I write a short description for everypost that includes the target keywords for that postnow this Meta Description
is wild appears in the search engine results todescribe why the post is relevant to readers who search with the title tags Iuse a similar strategy to how I treat headlines I also include a custom titlewith every piece of content that I publish excuse me the title tag is
whatsearch engines use to determine what piece of content is about includingimages videos infographics and other pieces of content but don't necessarilyhave a traditional headline now came to learn how you can use SEO for socialmedia post that timber sign up for the social media playbook on the CARICOMwebsite or
subscribe to my monthly newsletter to receive these cleverinsights for free to recap the five rules of SEO to produce a mostsuccessful content marketing strategy are create content for people who searchfor your services review Google Analytics to get a realistic view ofwhich content converts the best have a strong
social media strategy in placeremember that SEO takes time and it builds over the long term and last butnot least make a relevant list of keywords to use in the comments belowplease share which of these five rules you'll use as part of your contentmarketing strategy next reach out with
any questions you have let me know anytopics you'd like me to cover and remember to hit the like button andshare this with a friend who could use a helping handwhy because Caria Cares about women helping women and men that could use ahelping hand until the next video peace!
