SEO Hack: Internal Linking Strategy

hey everyone it's Neil Patel here and I'm coming by Adam from viewership hello everyone and on this week's Q&A Thursday video the question is this one's from Youssef and I want to thank everyone else who's left comments it really helps us out a lot so thank you for

that this is me Yusuf he wants to reign for a really specific keyword and as you just said is better than to do that then make a full detail article about that sorry I didn't catch all that but what about the internal links that refer to other articles

in my blog one of the keywords is long winter coats so Yusuf is wondering should how should he be using internal links like the do's and the don'ts if his keyword is long winter coats and this will work for any keywords any industries with the tips that I'm

about to give so first off if you have long articles around long winter coats you're of course gonna do well but you want to end up taking other pages and link with the keyword long winter coats and by doing that and linking back to that main page the

main article it could be the page where you're selling long winter coats what you'll find is eventually over time it'll get more authority and will increase in the rankings now here's the thing if you have 500 pages on your site and you link from those 500 pages all

to the long winter coats page with the anchor text long winter coats what do you think is gonna happen in Google's eyes I don't know they maybe think you're spamming yes it doesn't always look natural so you don't want to do it from every single page you don't

want to just shove it in your footer if you have most popular products yes you can add it in the footer but in general the links within the text are gonna perform much better then if you just added long winter coats in the footer of your site so

try to embed it within txt sidebars footers navigational elements not as effective when it comes to anchor text versus putting it in the content now with long winter coach that specific keyword wouldn't that have to be an e-commerce page in order for that to rank like wouldn't something

like that like you couldn't write an article about long because anyone searching for long winter coats wouldn't they want to be buying a coat well I could write an article on the 10 best long winter coats and if I write an article unlike the ten best long winter

coats from there I can take each of those ten coats and link him to a ecommerce sites as affiliates and either make money or if I'm selling products I can create a list and prioritize ten through one though a top one not being the best the bottom one

being the best or one through ten however you want to organize it and I can link to products on my own website and I bet you the conversions would be through the roof right but the key is you can even it could either be a Content page or

product page it doesn't really matter if it's a product page is probably going to be a product page that showcases tons of long winter coats versus just one or if it's just one that's okay too assuming your coat is amazing but the link text the internal linking isn't

too complicated add links wouldn't make sense if it's not relevant don't add the links in text links are better off than non in text links and try to include key words in the anchor text but don't over optimize and have all the internal links say the same thing

you can pick random words that make sense just make sure close and it reads well in sentences when people are like seeing that internal link right it's basically you don't want a link where if they click on it goes to long winter coats when they didn't want long

winter coats they all right yeah you can't just do people and add in links for no apparent reason it has to be contextual relevant that's pretty much it this one is short with links there's not much to it but you do that you'll do well and give it

time you add the internal links your rankings won't boost right away I usually see it take around like five months before the internal links really kick in and it really helps boost my rankings and I should just say a quick little rant from my perspective like I go

to a lot of web sites now now that I've learned all this SEO stuff from this guy and you just see some insights and they just look like spammy sites so don't be a spammy site who does this constantly internal linking with this one keyword term like don't

be that person good user experience right yeah and most people what they do is they internal link on their new posts but they forget to go back to their older blog posts or their older pages on their sites and then add in internal links to those as well

so just don't do it for your newer pages also go and modify your older pages as well by doing that you'll find that your rankings will increase faster but that's pretty much it thanks for watching this week's QA Thursday video if you want your question answered week's video

leave a comment below or if you just have a question leave a comment below I'll make sure and I answer every single one again thanks for watching make sure you subscribe share this video tell other people about it really appreciate it