What is up everyone? Welcome back to my channel.
In today's video, you are totally in for atreat.
I think that this is probably one of my mostfavorite videos that I've made so far, because I'm going to give you some SEO tricks thatyou can use against the algorithm for multiple platforms such as Instagram, YouTube, podcasting, and Google.
If you're interested in learning these secretlittle hacks that you can implement in your social media, then keep on watching.
Now, before I go ahead and spill all the secretbeans on how you can rank higher in multiple social media platforms, if you are a beginner, let me just explain what SEO means.
SEO means search engine optimization, andif we're going to be exact, on the dictionary, it says that search engine optimization isthe process of maximizing the number of visitors to a particular website by ensuring that thesite appears high on the list of results returned by a search engine.
In our case, and for the sake of this video, I'm not going to be talking about website optimization.
I'm going to be talking about how you canget your videos on YouTube to rank higher, how you can get your posts on Instagram torank higher and also how you can get your podcast to rank higher as well.
Now, let's first start off with one of myfavorite platforms, Instagram.
Now for Instagram, I have two SEO tricks toshare with you.
The first one I've already mentioned beforeon my channel specifically in this video right here, but basically, the idea is that foryour bio name, instead of just putting your name, which is not very searchable, thinkof keywords that you can put on there that's related to your niche or your industry.
For example, if you are a fitness coach andyou're simply putting your name in your bio section, a person that's looking for a fitnesscoach will probably not be searching Vanessa Lau or Julie or Daniel or whatever your nameis.
Instead in the Instagram search bar, they'reprobably searching for fitness coach.
That's why it's really helpful that in yourbio name you actually put in fitness coach or fitness, whatever, so that you'll actuallyshow up in search when someone is typing in for a fitness coach.
Now, something that I don't like doing isrepeating multiple things on my channel, so if you want to learn more about those typesof tips, then definitely check out this video if you have not already.
Now, my second piece of advice is a hack thatI've never shared on my channel in terms of Instagram, and that is utilizing Instagramalt text.
Now, Instagram alt text is a very new functionthat Instagram recently released in January 2019, and not a lot of people have actuallytapped into it yet.
Thankfully you're watching this video so youcan actually get ahead of the curve.
Now, what alt text means is alternative text.
What this is going to allow you to do is inputkeywords into your photo.
Now, I'm going to walk you through how toadd alt text and also explain kind of why it's important.
Right now, I'm about to upload a photo.
I'm going to hit next, and after I've putin my caption, my tags and my location, what I'm going to do is I'm going to go to advancedsettings, which you can find at the very bottom of this page.
I have a feeling that a lot of you probablyhave never noticed that there was an advanced settings in general.
Once you click advanced settings, you'll havethe option to turn off your comments and also share this post to Facebook.
However, what you'll also notice is that youcan also write alt text.
Now, what alt text is is that it's going bedescribing the photo, and the reason why alt text is there is really for people with visualimpairment.
What's going to happen is if you have alttext, then Instagram or Siri or whoever is actually going to read your posts out loudto that audience, but not only this for SEO and algorithm purposes.
If you put keywords into your post, it's goingto really help Instagram understand what your post is all about and whether or not yourpost is going to be relevant for a certain audience.
For instance, let's say my niche is in thebusiness niche, and within my post I write things like female entrepreneur, entrepreneurship, business, social media, so on and so forth.
That means that when Instagram reads that, they're probably going to be more likely to actually show my post to someone who is actuallyinterested in those topics.
Now, keep in mind already, even if you'renot putting alt text, Instagram is already doing it for you.
However, I ask you, do you really trust Instagramto figure out what your post is about? Probably not.
That's why it's going to be really worth thetime and effort to include the alt text, so you get a little bit of a boost in the algorithm.
Now, for example, just to show you live whatI'm going to write in this photo, since I'm in the business niche, maybe I'll write femaleentrepreneur teaching about business marketing and social media to content creators and coaches.
Maybe that's what my alt text is going tobe.
That means that if someone is visually impaired, Instagram will actually read that out loud to the person.
Again, like I said earlier, it's also goingto help me rank in the algorithm as well.
Now speaking of Instagram, before we hop ontothe next tip, if Instagram is really the platform that you want to grow and thrive in, I'm actuallygoing to be hosting free live masterclasses in the first week of April.
If you are interested in learning more aboutInstagram, then definitely sign up using the link that I'm going to be putting in my descriptionbox and in the comment section below.
All of these masterclasses are done live onmy Facebook business page, so you definitely want to sign up to get the exact dates andthe times of when I'm actually going to be hopping on and doing those three trainings.
Now, moving on to the second SEO hack, andthis one is for YouTube.
Now, I'm going to let you in on a secret.
Every video that I've posted, I've had topay for.
The reason why is because I pay a servicecalled rev.
com every single time I upload a video in order to transcribe my video andget the entire text file of every single thing that I've said in the video.
Let me explain.
Now, a lot of people actually don't realizethis, but the closed captions within your youtube videos matter if you want to rankhigher in the algorithm and also to be optimized for search.
Instead of me telling you, I'm just goingto share my screen and show you instead.
All right, so the first thing that you guysneed to know is that when you're looking at people's videos, if there is a cc icon underneath, that means that that video has been closed caption manually.
Of course when you upload a video, YouTubewill automatically auto generate captions for you.
However, when YouTube does it, it doesn'treally count because YouTube is actually not that accurate.
If you want to rank higher in search and alsoto be favored by the algorithm, what you'd want to do is manually transcribe your videos.
Now to do this, I use a service called rev.
As you can see, these are all the videos thatI've ever transcribed on my channel.
What you want to do once you hit rev.
com isyou want to click services and you want to hit transcription.
Now with rev.
com, it's a dollar a minute.
If you have podcasts episodes, this is alsoa great place if you want to transcribe your podcast as well.
Now, usually what I do is after I upload myvideo and I have the unlisted link, I actually share the unlisted link to Rev and I put myURL here.
Rev will automatically calculate the cost.
I'll check it out, and then I'll wait forthe transcript to be finished and for me to actually put it into my video.
Now once the transcription is done, usuallyit takes a few hours, so make sure that this is a step that you do in advance.
I'll then have the transcription.
What I'm going to do is I'm going to copythe entire transcription and then put it into my video, and basically how you do this iswhen you're editing your videos, you want to click subtitles/cc.
You then want to add new subtitles and hitEnglish.
In my case, this is something that I've alreadydone, but let's just say I'll do English United Kingdom as an example, but generally you wantto publish it for English, especially if your video is in English obviously.
You then went to click transcribe and autosync.
Now, YouTube does take a while to match theaudio of your video to the text, so just give it a couple of minutes, maybe five to 10 minutes, refresh your page, and then you're going to be able to publish.
Now again, the reason why you want to haveyour videos transcribed is to allow YouTube to really understand what is actually insideyour video, along with the keywords that you might be using in your video, so on and soforth.
What this is going to do is that it's actuallygoing to help you not only rank on YouTube but also rank in Google as well.
Now, moving onto the third SEO hack that Ihave and this one is for podcasting.
Now in this video right here, I mentionedthe pros and cons of podcasting.
One of the cons was that it's a lot harderto be found on podcast versus being found on YouTube or Instagram or any other platformbecause podcast's search functionality is not that great.
However, if you want to beat this, what youwant to do is you want to actually add keywords into your podcast's name and also into yourdescription of your podcast, so very, very similar to my Instagram hack on changing yourbio name and making sure that you have keywords that fit your niche or your industry, youwant to do the exact same thing for podcasts.
By doing so, this will ensure that your podcastis going to have a higher chance in showing up in search if someone is looking for a specifictopic or specific niche.
Let's say my podcast is called the VanessaLau show.
I don't have a podcast by the way, but let'sjust use that as an example.
The Vanessa Lau show, if I just kept it atthe Vanessa Lau show, I'll probably never be found except for word of mouth.
However, if my niche is in social media, business, and female entrepreneurship, then a better title for my podcast would be the VanessaLau-social media, business, and female entrepreneurship.
That's going to ensure that my podcast showis going to show up if someone is searching for any of those three keywords.
This same principle applies to Facebook groupsas well.
Let's look at my own Facebook group.
It's called the Fearless Boss Network, butwhat you'll notice is that I've also added keywords such as millennial entrepreneursand business bosses.
This is going to ensure if someone is searchingthat within Facebook, my group will show up.
This is definitely a hack that you can applyto multiple social media platforms, not just Instagram and not just podcasting.
Now, up until this point of the video, you'velearned the three little things that you can do to significantly help your SEO and youralgorithm hacking efforts.
That being said, if you are interested inlearning more from me, then definitely sign up using the link in the comments sectionand the description box below for the free masterclasses that I'm going to be hostingon my Facebook business page in the first week of April.
That's coming up super soon if you're watchingthis at the day that this video has been uploaded.
If you want to learn more about social media, business, personal branding, and life in general, definitely check out these two videos thatI've done right here.
As always, I hope you guys have a great day, a great week, and a great life, and I'll see you in the next one.