SEO in 2019 What Will and Won’t Work | Neil Patel

As time goes on, SEO isbecoming harder and harder.

So should you even do SEO any more? Of course you should.

Majority of the peopleclick on organic listings and not paid listings.

Hey everyone, I'm Neil Patel and today, I'm gonna share with you, SEO in 2019, what works and what doesn't work.

(uplifting music) Now before we get started, I have a simple question for you guys.

How many of you guys are SEOexperts, or SEO beginners? If you're a expert, leavea comment with expert, if you're a beginner, leavea comment with beginner.

The reason I'm asking this is, and the reason I'm curious, because I'm gonna laydown down some new tips, and hopefully you guysdon't know about 'em.

The first tip I have for you is, blogging drives a ton of traffic.

You guys know that, Google loves content, as they say, content is king.

But here's the thing, there's over a billion blogs right now.

So, if you go out thereand you just write tons of blog posts becauseyour competitors rank for all these terms, it won't work.

Regurgitating the sameinformation over and over again won't produce results in 2019.

What you need to do iscreate a new unique spin.

You have to write about fresh stuff that people haven't seen.

So instead of focusing onwriting a blog post every day, maybe write a post once a week, or if you can't evendo that, once a month, but if you write somethingthat's super new and unique, I kid you not, you're gonnaget a ton of social shares, you're gonna get a ton of backlinks, you're gonna get a ton of comments and engagement and traffic.

The reason being is, right now, so many people are producing blog posts, majority of thatinformation is regurgitated.

People are looking for new information and they're craving itmore than ever right now.

The second tip I have foryou is to build a brand.

There's a lot of sites outthere creating fake news, and Google hates that.

They're looking for brand signals, and if you're wonderinghow big your brand is, go to Google Trends, type in your brand name, versus your competitor, andyou'll see how you're doing.

The reason they wanna ratebrands is, it builds trust.

They know that if peopleare looking for your brand, they trust you, and you're less likely to create crap content or write fake news.

So if you wanna build a brand, you gotta do things thatare offline as well.

I know that sounds counter-intuitive, but it will help your SEO.

You gotta take a omni-channelapproach both online and offline, and if you dothat for a long period of time, I'm not talking a few months, but I'm talking about a year, two years, your brand will get bigger and bigger and you'll find that it's easierfor you to rank on Google.

The third tip I have for you is, link building is harder than ever.

Everyone's hitting upthese sites for links.

Yes, there's over a billion blogs, but because there's somany sites out there, everyone's getting hit upmore and more for links.

So instead of just going out there and trying to build links, because in most cases, you send off an email to someone, they're just gonna be likeno, I don't wanna link to you.

Instead, what I want you to do is use a Link Intersect feature within ahrefs.

It shows you who links to your competitors and who doesn't link to you.

If someone links to three, four, five of your competitors but not you, you knowthey're open to linking to other sites in your industry, there's a much higher chance that they'll link to you if you hit them up.

The fourth tip is make sureyour website loads fast.

Google has a mobile-only search engine as well as one just for yourdesktop and laptop devices.

Speed is more important than ever.

Yes, I know people have 4G and 5G phones, just because they havefast ones doesn't mean they're in an area withreally strong reception, so that could mean your websiteloads really, really slow.

Use Google Page Speed, it'll show you what you need to fix to loadfaster in Google's eyes.

The next tip I have foryou is voice search.

Voice search is becomingmore and more popular.

Two out of every five adultsare using voice search.

If you're using voice search, leave a comment with yes.

If you haven't used voice search before, leave a comment with no.

I'm just curious, I knowthey say hey, you know, voice search, I don't think it's sexy, not too many people are talking about it, but by 2020 over 50% of the people will be using voice search.

So you wanna make sure with your website and your content, 'cause that's typically what's gonna rank for voice search, you're answering questionspeople may type in, in short sentences.

Not big long paragraphs, but it should be one to two sentences.

The shorter you are withyour responses to the answer, the more likely you're gonna rank.

And of course, we found that HTTP sites, everyone should be on HTTPS by now, but if you aren't, switch to that, it'll help with voice search, as well as having a fast-loading website, that'll also help with voice search.

The sixth tip for youis, update your content.

Google's tired of rankingold, outdated content.

I've mentioned this many times, there's over a billion blogs, so what does that mean? There's content on everything.

Whatever you're writingon, the chances are, there's 50 other articles similar to that.

If you wanna do better, Iknow I already mentioned, write new, fresh content.

But even with your new, fresh content, other people are gonna copy you, so you need to update it, itdoesn't have to be monthly, but at least once a year, go into your best-performing pieces of content and update them.

It'll help ensure that youcontinue to rank high on Google.

So that's it, that's how you get more search traffic in 2019.

If you want me to helpyou get traffic in 2019 check out my ad agency Neil Patel Digital, where we help grow companies.

And of course, if you enjoyed this video, make sure you like, comment, subscribe, really appreciate that.

I look forward to seeing you next time.

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