Should You Buy Backlinks in 2020?

hey in this video I'm going to explain whether or not you should buy backlinks in 2018 or at any time in general my name is Nathan Gaucho and I'm the founder of Gaucho SEO and welcome back to Gaucho SEO or welcome back to my channel if you're watching this on YouTube so as I said before I'm gonna be explaining why you should or should not buy backlinks and I'm also gonna give you some actionable things you can do other than buying backlinks and so this video is very very important for anyone who's getting in decía or anyone who's trying to scale their SEO campaign because it's almost a guarantee that at some point you may consider buying backlinks because of the first and most important reason that buying backlinks is a way to save time so you might be wondering how does buying backlinks actually save you time well the first reason why buying backlinks are buying the link placements on relevant blogs it saves you time is because you don't have to actually go through the whole process of acquiring backlinks and that process is pretty time intensive because first of all you have to find link prospects you have to then validate those link prospects and qualify those link prospects then you have to build relationships with all of the qualified link prospects and then you have to actually create an article for their website and then that article has to go through an editorial process and then eventually your link will get published so there's a pretty time intensive process that goes into acquiring links on relevant blogs but in addition to that that's just the the process of acquiring links you also have to consider the fact that you need to build out procedures and you also need to train your staff to do it and so there's a lot of time and resources that go into acquiring backlinks and that's the main reason why people are willing to invest money into companies like mine who can go out there and take care of this whole process so that they don't have to and that is one of the main reasons why people buy backlinks because it does save time and it does save a lot of effort and it also saves a lot of failure because when you're investing in a service like mine for example we've already put in all the time and effort into developing a process and as opposed to someone who may not have a process that could be a very risky approach because you don't actually know if your process is going to work and it's gonna take a lot of time to refine the process and so when you by certain link placements you are saving time and you're saving resources and so that is probably the biggest reason why people buy backlinks but the second reason why people buy backlinks is because you can get results a lot faster and so obviously if it takes a super long time to develop a outreach and a link acquisition process and you don't have to go through all that and you can just skip right ahead and buy a link placement you're gonna be able to get results a lot faster and so those are the two primary reasons that people buy links and of course there are other types of backlinks it's not just you know getting links and relevant blogs people build private blog networks people build that web 2.

0 x' people use 301 redirects there's all kinds of things that you can use to acquire backlinks but even if you took a grey hat method like building a private blog network there's a ton of effort and resources that goes into building a private blog network and not only just building it a lot of resources go into just maintaining and managing a private blog network and I I know this from experience from my grey hat days so no matter what path you're taking there's still a lot of resources that go into either method whether you're doing white hat outreach or building grey hat blog networks it's still gonna be the same issue that you're gonna spend a lot of time doing it and you're gonna have to invest a lot of resources into not only developing a process but then also building out the system so that other people can jump into that system and do it themselves as well so that is the main reason why people are willing to buy backlinks and those are two pretty compelling reasons to buy backlinks and that is the main reason why so many companies are purely focused on selling links because it is a very lucrative part of the SEO industry because people do don't want to put in a time to go out there and acquire backlinks or build a private blog network because it is super time intensive but now that you understand the two reasons why people buy backlinks let me explain some of the issues that can come up when you do buy backlinks so the main reason why you don't want to be buying backlinks or at least make it obvious that you're buying backlinks is because it's against Google's webmaster guidelines so if Google does find out that you're buying backlinks and you're paying for links on any website they can give you a manual penalty and just to tell you from experience a manual penalty is not very fun to get out of and really any type of penalty is now fun to get out of that includes algorithmic penalties and manual actions so when you buy backlinks that risk is there and it doesn't matter if it's buying backlinks from a service like mine where we're actually doing outreach and actually building relationships there's still risk in doing that and there's also risk in building private blog networks any type of link placement that involves capital and paying for placement or paying to play is against Google's webmaster guidelines because technically if you're doing pure white hat SEO you should be earning backlinks and you should be earning them because of you know you're building relationships in your industry so you know there's a fine line between focusing on that and adding some elements push elements that help you to acquire links which then you know allow you to get natural links in the future so like I said it's against Google's webmaster guidelines to buy backlinks and so you should always know that that risk is there and if you do buy backlinks just know there is a possibility that you could get penalized now like I mentioned buying backlinks is buying backlinks but it would be unfair to say that buying a link placement on a real website verse building a private blog network are on the same level because obviously getting a link on a website that has real traffic real engagement really users is just a real website is going to be clearly safer getting a link on a website that is built purely just a host a backlink and so when you're looking at the two and you're trying to figure out well should I focus on acquiring links on relevant blogs or should I build my own private blog network the clear favorite and the clear safest option is always gonna be getting links on real websites so at this point you may be a little confused you may not be totally sure what to do so I'm going to give you three options that you can take when you're trying to figure out if you should actually buy back Lee so the first option is for you just to roll the dice and basically what that means is you can just buy backlinks or you can build a private blog network and you can just know that that risk is there that you could get penalized and so obviously you know I don't really recommend rolling the dice or doing this in a haphazard way because there are ways to buy the link placements without being super obvious about it and of course this is not the time for me to be explaining how to do that but that is the first option you can just roll the dice but you should always have an expectation that there is a small possibility that you can get a manual action if you go crazy and you get really aggressive with your link acquisition or a link buy the second option is to use a proxy site so what does that mean it means that instead of buying backlinks and hitting your main website you actually hit a different website that links to your website so you have your proxy website and then you've your main website but you're only going to build links to this proxy website and that's gonna send the authority to your main website and so that is a little bit safer approach because worst case scenario your proxy site will get hit with a manual action and your main mother site will remain safe in most cases now I have seen situations where the proxy site gets it and the mother site gets it but that's pretty rare unless you're doing a really aggressive link acquisition now of course the third option is to just not buy backlinks at all and invest your capital into other areas in your business so if you're just starting out with a brand new business it doesn't really make sense to be investing your capital into backlinks because there are so many other things that you could be investing your capital in that what probably gets you a far better ROI so what are those things well you could invest in product development you can invest in content developing really great content assets because at the end of the day that's gonna produce way better results and give you a way better ROI in the long run than just buying links on websites because links can disappear and links could totally be discredited and wiped out of their value at some point and so at the end of the day content is going to be the thing that will stand the test of time that is of course if you create a really effective SEO content but that's a good investment is to invest in SEO content that is going to be evergreen and is going to continue to drive your results in the long run and another thing to consider is to invest that capital into other forms of advertising or marketing and so for example it costs approximately a thousand to two thousand dollars to get a link on a really high authority website like Huffington Post or Forbes or anything like that it's gonna be very very expensive but you could take a thousand two thousand dollars and put that into Facebook ads and you will probably see a far better ROI on your money than buying one link placement on a high authority blog and it would be very very hard not to get leads and or at least even get some sales from spending a thousand dollars on Facebook ads compared to buying a link on a website that probably isn't gonna be super relevant to your business and number two it's very unlikely that people are even going to click through on those links and so it would be a much better investment at least in my opinion and in my experience to invest in Facebook Ads or what a what other type of ad you want to go for compared to buying link placements if you had to choose between the two it would make a lot more sense to invest in advertising because you're gonna get way more out of that your need way more leads and maybe even get some sales so just to put this in perspective I'm gonna give you a few things that you can do if you had a fifteen hundred dollar budget and you were trying to decide between buying backlinks and average so the first thing you could do is you could buy for 1500 word articles written by a premium writer for that price so that would be about three hundred and fifty dollars per article you could reach over two hundred thousand people on Facebook by boosting your content for that fifteen hundred dollar budget you could actually hire out 50 hours of web design and development if the company is $30 per hour which is how much I pay or you could even hire out 75 hours of video editing and so as you can see there are many many things you can do with a fifteen hundred dollar budget that's going to generate way more positive results for your business outside of buying backlinks now this is not to say that you shouldn't acquire backlinks and that you shouldn't buy backlinks in general it's just to say that if you're a brand new business your focus should be on other things they're gonna generate results in the long run as opposed to buying backlinks which are really just fuel on the fire of a strong foundation so there's a ton of stuff that can be done in SEO outside of acquiring links and so you really need to get your foundation built well and once it's built well once your sales process is really built up well and your you have leads going onto your list you have some ads running on Facebook you have other things running and you have a strong foundation then it might be the time to throw some fuel in the fire and start either actually going through the process of acquiring backlinks or if you're willing to take a little bit of risk you could buy backlinks and use a service so that you have to spend as much time in the process of trying to acquire links on high quality blogs so that is all you need to know about whether or not you should buy backlinks so if you enjoyed this video please subscribe and if you want to get notified when I publish a new video all you have to do is hit the bell button and you'll get a notification whenever I publish a new videos so thank you so much for watching and I will see you in the next video.