– When I got started in SEO, there were dozen of tools out there.
They were all expensive, and, hey, unless you wanted rankings, you would have to payfor one of these tools.
But times have changed.
There's not just dozens of tools now, there's hundreds of tools.
And because of that, there's a lot of free ones as well.
Hey, everyone, I'm Neil Patel.
And today, I'm going to breakdown why you should stop paying for SEO tools, and only use these four free tools if you want to rank number one on Google.
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So, tool number one.
You ready for this? Google Search Console.
Here's what I love GoogleSearch Console for.
I do a comparison of my traffic right now, for the last 30 days, to my traffic six months ago.
And I look for the pages thathave the biggest drop off in impressions and clicks.
I now know that these are the pages that I need to go back on my site, go and adjust and update.
Think of it this way.
There's over a billionblogs on the Internet.
That's roughly one blogper every seven people.
Do you think we need thatmany blogs out there? No, that's too many! Just imagine how muchcontent is being created with over a billion blogs.
Now check this out.
The pages that have thebiggest drop in traffic are the pages that, hey, search engines are nolonger ranking as well.
So, if you back intothose pages, those posts, you update them with the latestand greatest information.
You may add some videos if you think that helpsimprove the experience.
You delete the stuffthat doesn't make sense.
You shorn out the fluff, because sometimes, you may have just long articles because you were tryina keyword stuff.
Whatever it may be, ifyou just go in, update it, and provide the best experience, you'll notice that usually within 30 days, your traffic on those pages will go up.
And if you're not sure on how to provide the best experience, I got two recommendations for you.
One is do a search forthat keyword in Google and look at all the pagesthat rank for that keyword.
Look at those pages.
What do they have that you don't have? Adjust your article toinclude all that stuff.
Two, I would go to YouTube, look for all the videos in your space that can add value to your topic, and embed them in.
Because a lot of people don't do that.
That'll help your time on siteand engagement on your site, which will also helpimprove your rankings.
The second tool I have for you is Structured Data Markup Helper.
Look, if you want thosestar ratings on your site, you want to be includedin the rich snippets, you want your listing to stand out, you got to use structured data.
But how do you use structured data? Well, it's complicated because depending on thetype of website you have, the structured data isgoing to look different.
Whether it's a localwebsite, national website, a e-commerce website, or it's a website that is focusing on leadgeneration or consulting, it's going to be different.
So use a Structured Data Markup Helper, and it'll help you doall the little things, from even doing thingslike including breadcrumbs.
So that way, when someone'sdoing a search on Google, they can see all those little breadcrumbs, and that helps increaseyour click through rate.
The third tool I havefor you, Google Trends.
This is super important.
The reason being is if your brand continuallygets searched more and more, you'll notice that your rankings increase.
So, it's all about brand building.
And you'll find, “Hey, Neil, “why do I need to increase my brand?” Well, Google, Facebook, andall the social sites out there have issues of fake news.
So, the way they're combatingthis is ranking brands better, because they believe thatbrands, like a Nike, a CNN, whoever it may that's a big brand, is less likely to putout fake information.
And that's true.
So what you want to do iscontinually look at your brand name, compared to your competitors, and see how you're growing.
And Google Trends shows you that.
And if you don't know how to make your brand continually increase, use tools like HelloBar to collect emails, because every time you collect emails, then you can email them outusing tools like Mailchimp, which are also for free, that way you can getpeople back to your site, which helps your brand.
The other thing you can do isuse tools like Subscribers, which also has a free plan, so people can subscribe to your site through push notifications.
And then every time youhave more new content, new feature releases, more products for sale, you can send out a push, getpeople back to your site, which then also grows your brand as well.
Now, last but not least, another free tool, Ubersuggest.
If you want to do SEO, Ubersuggest has the features of Moz, SEMrush, Ahrefs, pretty much the majority 80 plus percent of their features for free.
So, if you want to site audit, well there's a SEO auditreport in Ubersuggest that breaks down your loadtime, your title tags, your meta description, your code errors, your URL issues, your redirect issues.
And it tells you how to fix each of them.
And it breaks down in priority on which ones you should change first to get the maximum amount of traffic.
You're looking for morekeywords to go after? Ubersuggest also has akeyword ideas report.
And the keyword ideas report shows you all the keywords that you can go after.
According to Jumpshot, roughly 49% of the searches that happen on Google get no clicks.
Well, with Ubersuggest, they'll show you keywords that are based on questions, comparisons, prepositions.
These are all high intent keywords.
So if you after them in your copy, you'll find that you'll getmore clicks, more traffic, and those visitors thatare aligning on your site will convert becauseyou're not just going after generic keywords now.
There's also backlinks report.
You can put in any URL ofyour competitor or your site.
Shows you who links to them.
And then you can hit up all those people, assume you put in a competitor URL, and ask them to link back to your site if your content's better.
It also has the Top Pages report.
You put in a competitorURL, click on Top Pages.
It'll show you the most popular pages on your competitor site based on search traffic, backlinks, and social shares.
This will give you ideaof the type of content you should produce versusthe type of content you shouldn't produce.
And, of course, last but not least, there's a traffic analyzerreport that shows you how much traffic your competitorsare getting versus you.
So you have a rough comparison on what you need to doto improve your traffic.
So, if you need help growing your traffic, check out my ad agency, Neil Patel Digital.
If you have any questionson any of these tools, leave a comment below and I'll answer you.
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Thank you for watching.