The 3 SEO Tools I Use Rank #1 on Google | Neil Patel

Everyone says you need to use a lot of marketing tools to do well on Google.

You're probably using 5, 10, 20 tools.

But you know what? You don't need all those tools to do well.

Hey everyone, I'm Neil Patel, and today I'm gonna share withyou the only three tools you need to rank number one on Google.

(relaxing music plays) Before I get started and showcasethese three tools for you, make sure you subscribe and follow me.

Whatever social platformyou're watching this video on, subscribe because eachweek I'm gonna be bringing you new marketing knowledge.

The first tool you needto use is Ubersuggest.

How many of you guys haveheard of Ubersuggest? If you have, just leavea comment saying yes.

It's a free marketing toolthat I release for you.

Yes, that's right, youdon't have to pay for it.

The way Ubersuggest works isyou can take all the key words that you're alreadyranking number one for, or number two for, oreven on page one for, and put those key words into Ubersuggest.

Ubersuggest will show you all the long-tail variations of that key word.

Because check this out.

Already ranking on Googlefor a specific term.

It's really easy for you to rank for also the long-tail variations of that term.

For example, if you typed inthe keyword digital marketing into Ubersuggest, you'll seetons of other variations.

It could be about digitalmarketing companies, digital marketing jobs, digital marketing consultant, whatever the list may be.

If you already ranked for that head term, using Ubersuggest willgive you a laundry list of hundreds and hundredsof other long-tail phrases that you can mix intoyour content and just instantly grow your traffic.

When you do this andyou update you content, all it takes is roughly 30days before you start ranking for a lot of those long-tailkey phrases as well.

But the key is in not to just add those keywords into your content; you have to adjust your text.

In which, you can't justadd digital marketing jobs onto a page that's talkingabout digital marketing.

You may have to add a few paragraphs around digital marketing jobs.

And you need to blend it in.

If it's not natural, don'tjust add the keywords because you're lookingfor that extra traffic.

But using Ubersuggest, it'll tell you how to get extra traffic byjust adding those extra long-tail phrases onto web pages that already rank for those head terms.

The second tool I have foryou is Google Search Console.

Yes, you've heard of this tool before.

But very few people are using it.

The reason I say Google Search Console is you don't want to just use itor log-in every once in awhile and have it tell you errors or notify you “Hey, something's wrong with your site.

” Or, “Hey, we notice waytoo many 404 error pages.

” Instead, you wanna use itto A/B Test Your Title Tags.

What you'll find is, youalready rank for certain terms.

But, if you perform asearch on Google, and if a 1000 other peopleperform that same search, and everyone naturallyclicks on the second listing instead of the first listing, what do you think that tells Google? That tells Google thathey, this second listing is way more relevant, so let's move it from spot number two to spot number one.

You wanna A/B Test Your Title Tags.

Look at Google Search Console, look at the terms thatare ranking on page one and see if those termsare in your title tag.

If they are, great.

If they're not, make sure you add 'em.

It'll help you get more clicks.

The next thing you needto do is make your title tags more appealing by usingaction words and verbs.

This will all help you get more clicks.

Also look at magazine articles.

Magazines, or even thecover of a magazine, they typically have catchy titles.

How to lose weight in 30 days.

How to shed five pounds in 30 days.

101 ways to do yoga as advanced person.

I don't know, I'm making 'em up here.

But you get the point.

Look at magazines for inspiration.

By making your headline more appealing, you'll get more clicks and over time you'll start moving up in the rankings.

The third tool I have for you is ahrefs.

Out of all the paidmarketing tools out there, ahrefs is the numberone tool I love using.

Why is that? It tells you everyone who islinking to your competition.

ahrefs has this cool featurecalled link intersect.

What it allows you to do is put in your three top competitors andsee who's linking to them and who's not linking to you.

Cause with ahrefs, youcan put in the top three competitors plus your own domain name.

This allows you to seesomeone who's linking to all three of yourcompetitors, but not you.

The reason this is coolis, if someone is linking to multiple of yourcompetitors, it tells you that that persons is receptive to link building and linking out to other sites.

You have a much betterchance of getting that site to link back to you thana site that only links to one out of all your competitors.

Cause you know if they'reonly linking to one, they're probably not into linking out to other sites within your space.

So use ahrefs.

Once you see a laundrylist of all the sites that are linking to yourcompetitors but not you, you can see what contacts arelinking to your competitors.

It could just be they're linking to them because they have amazing blogs.

Well, if you don't havea blog, that's what means that you should be creatingone and then you can reach out to those sites and be like “Hey, I noticed thatyou linked out to three of my competitors, X, Y, and Z.

I actually also have a blog and this is what we cover that they don't.

” Doing simple things likesending those kind of emails is a great way to generate more links.

Now, I know I said thisvideo just has three tools, but I thought it would be fun to include a fourth tool as a bonus.

So as a bonus for youcheck out subscribers, this isn't an actual tool, but here's how it'll help you increase your rankings.

Google is all about brandmentions these days.

The bigger the brand, the higher the sight usually ranks in Google.

You wanna build a brand, and you can figure out where your brand is by usingGoogle Trends, typing in your name compared to thecompetition; it'll show you if you're climbing or decreasing.

It's really hard to builda brand, but one thing that helps is havingpeople see your site and your content multiple times.

Have you heard of the rule of seven? I've talked about this in past videos, but when someone seesyour brand seven times, they're much more likely to convert and build that connection withyour brand and your website, whether it's personal or corporate.

So by using subscribers, whenpeople visit your website in their browser, theycan instantly subscribe just through one click.

They don't have to put intheir email or anything.

And then, whenever you havea new product or service, or new blog content, youcan send out a blast, keep getting people back toyour site, building that brand, so in the long run, yourrankings are gonna climb.

Thank you for watching, make sure you subscribe, leave a comment if you have any questions.

Share the video, tellother people about it.

I really appreciate it.

Thank you very much.

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