In this clip we are gonna talk about thebest Google search tricks for 2020 and beyond- but before we do don't forget tohit the subscribe and bell button if you're coming from YouTube and if you'recoming from any other channel don't forget to subscribe if you want to growfaster because that's what we help you do.
Alright so check this out if we'relooking at my screen if you're watching on video right nowwhat we're looking at is Google search console.
Google search console – what Ilike about is it's free but the second thing is you are basically able to opena report.
If you go to performance section over here you can just hit openreport and then over here I can basically once I hit the the totalclicks total impressions average CTR what I can do is I can sort over twopages over here and then I can just export this and I can look for the pagesthat have a high impression count but a low click-through rate so you can seefor 15 free SEO tools to improve your Google ranking what I can basically dohere is to say hey you know what point one percent CTR I'm getting fivethousand clicks from it well if I can get it to like a 1% CTR that's 10x guesswhat I can now go to well fifty thousand clicks okay so that'sjust an easy way of getting more traffic based on what you already have.
We dohave a tool for this it's called click flow and so if you're like a largerwebsite it doesn't make sense if you want to manage it be able to test titlesand descriptions at scale so click flow allows you to do that you can check itout we have a freemium version if you want to check it out.
Also what I likeabout Google search console too is you can actually insert your insert pagesfor indexing too so I'm going to show you in my next tip I'm gonna show youwhy that's important but being able index pages on command is important andthen looking at your sitemaps looking if there's any issues with your sitemapcoverage another enhancements to it they'll show you mobile usability jobpostings logos site links etc and you can also look at you know manual actionsand any issues that you're facing so it's like good it's like an SEO suitethat you have it's different from Google Analytics because this one's focused onkind of your search visibility so that's one thing you want to do you want tomake sure that you have this free tool to help you and if you have speedreports coming on as well to show you the sections on your sites that areslowing down because speed is very important when it comes to SEO the nextthing I want to do is I want to talk about FAQ schema markups and basicallywhat that allows you to do is occupy more real estate on your Google searchengine result page so right here I search for hrs review and ageis an SEO tool so you can see here as I scroll down you know there's Authorityhack or PC magazine so you see these these top three results over herethere's only it's only the result right sure there's a rating the snippet overthere people also search for this and you can see there's a snippet be lowthat okay what does a trife's use for how much does hrs cost and then you comedown you come down and what happens look at this one over here so this MatthewWoodward result the one at the top over here you can see there's a rating it'sfive stars okay so there's a scheme up mark up there on the five stars and atthe same time well look at this she has his own little uh little FAQ sectionhaleh's hrs domain rating calculated what is a good hrs rank all this is inhere and he can write whatever he wants in there but he's occupying more realestate in there and he has said I had him on my podcast on the growtheverywhere podcast his click the rate was previously let's say average ofthree percent or so after he added this the click-through rate jumped up toeight percent that's a two point six six X increase so you are able to basicallyoccupy more real estate well guess what if your CTR goes up you get more trafficcoming to your website that is gonna help you grow okay so that's those arejust like a couple of things you can do from a Google search perspective and theother thing I would say is this it's really important you can use somethinglike Google PageSpeed insights so if you just search Google PageSpeed you canmeasure the speed of your page and you can look at certain things like time tofirst paint all these things that are important for you in order to enhancethe speed and enhance the user experience of your site you can use GTmetrics as well GT metrics is another kind of speed tool that will show youwhat's going on and what areas are kind of slowing down the loading of your siteso when I think about this when you combine all these together you can buyGoogle search console maybe you're doing title tag Meta Description testingyou're getting some wins there maybe we can get like 10 to 20% of your trafficthere when you optimize your speed if your website's really slow sometimesI've seen websites increase their traffic by as much as 50percent so that's another you know 50 percent was twenty percent and then youstart to do these schema markup swear let's say you double your CTR maybewe're gonna add another like you know 10 percent in traffic all of a sudden youjust added like 80 to 90 percent in traffic to your site and guess what thatcompounds a lot of people run a be test when they're doing confernovelisation they're spending a lot on advertising that's fine so you spend somuch money on SEO you spend a lot of money on content maybe you spend moneyon link building as well on salaries as well why are you not you know taking itfurther why are you not testing when it comes to SEO so doing these things isgonna help you take you to the next levelI do also like using other tools like hrs as well hrs that definitely or SEMrush as well when you look at those two tools they have their uses right so youcan look at the content explore in a chess context for will basically allowme to see you know how I'm doing when it comes to refreshing my content becausethat helps how often I'm publishing content how often like my competitorsare publishing content I he seen my traffic value how much is going up andout like I want my traffic value to be continuing to increase which isbasically the value of my site if I were paying for the traffic from Google alsowhen we think about Google these Google search tricks right what else do we wantto be doing well we don't want to be tricking really what we do want to bedoing is want to be doing the things that are ever going for the long term soyou know Brian Dean's got his skyscraper technique which is you know writingreally good pieces of content that will stand the test of time you know keywordresearch doesn't go away you can definitely use uber suggests you can usehrs for it you can use SEM rush for it all of these things combine when you addthem together they become something much bigger and these things when you whenyou compound them will help you grow your traffic a lot faster and a lot ofpeople just tend to forget about these things so something you just need areminder on these are the right things to do let's not forget about the factthat if you have a podcast submit the podcasts to Google Play so your podcastwill show up in the search results and Google automatically transcribes themright now so Google's gonna favor their own properties and guess what you'regonna get more traffic you're gonna benefit from it if you're already doingpodcasts then it's not hard for you to take five to ten minutes or so justsubmit it to Google Play that's gonna help go a long way voice search – don'tforget about optimizing for you know the rank 0 positions this is all there's alot of scheme my stuff that you need to be doing from an SEO perspective I willtell you like when I look at some of the stuff that we do like sometimes I'm justlike well we need to be doing a lot of stuff around schema right if you look atmy come back to the screen over here we look at a lot of these have 5-starratings and then there's the little FAQ box that that Matthew Woodward has themore attention the more real estate that you can have the betterthat you can have on a search result page the more important it's gonna themore helpful is gonna be for you and here's one more thing you need to takeinto account the zero click results have now gone above fifty percent meaning thenumber of people that reach a search and result page and don't click on anythinghas increased beyond kind of you know what the organic clicks are so you knowGoogle's continued to make more money they're kind of increasing the moreclicks coming to there and they're there their properties and 0 click searchesmeans you need to pay attention to on SERP SEO meaning that if you'reanswering a question there maybe you say hey by the way check out check outNOAA's blog doc the check out knows blog for more tips on how to tie a tie forexample so you want to be able to kind of brand yourself a little bit on thesearch result pages because it's becoming more and more difficult to doSEO the number of clicks where people are actually going to non Googleproperties that's actually decreasing and continues to decrease alright so Iwant to go a little deeper on this topic so check this out in this video I'mgoing to show you how you can build on some of the SEO opportunities that youalready have so looking at door – right here if we're door – we are ranking for1.
5 million keywords over here the value of their traffic is 3.
1 million dollarsa month which means if they're paying for all the traffic that they havecurrently going to their site they would be paying 3.
1 million dollars a monthfor it now let's take a look at the organic keywords that they are rankingfor and what I like doing with href and we do this with potential clients aswell is we like looking at keywords that are ranking from number five to numberthirty so these are the keywords that we want to pounce on these are the onesthat we want to figure out okay can we do more with this can we combine thingstogether and build them into something stronger because I always like to talkabout repurposing content and making things stronger so doordash again theydo food delivery so let's take a look at the stuff that the ranking for look atnumber two right here they are ranking for a keyword called food delivery andthe volume here is one hundred ninety six thousand searches a month and theposition is number five in google so if you google google click-through ratesyou will know that once you are out of the top three positions your yourclick-through rate drops by quite a bit so if you're number one number twonumber three number one can get as high as forty to fifty percent click the ratesometimes eighteen percent or so you can look atthe different studies out there but our idea here is that we want to look forkeywords that are ranking number five and number thirty in Google because weknow we are within striking distance of getting it to a top three position bybuilding more links so that's how you pounce on some of these opportunities atthe same time you can also look at these pages too and say if I'm ranking numberfive for food delivery can I take a look at that page and can we add morekeywords to it can we have more things linking to it internally can we do canwe build more links externally as well there's a lot of different things we cando eight reps gives me a guiding point to work off of look at this one do everynear me food delivery Chinese delivery nari should we have a main hub page thathas called delivery near me and then you have all the subcategories in there likeChinese delivery Little Caesars delivery Dunkin Donutsdelivery that's how you pounce on some of the opportunities you can take a lookat your Google search console as well that's for free take a look at H repsbut you want to make sure that you're doing this at least once a quarter so doauditing your current SEO auditing the the current content that you have Ithink about what you can do to make it better because I always talk about usingrepurposing frameworks out there this is just one thing you can do when you'retrying to figure out okay what are some keywords I should go after more and youcan also supplement this with the paid advertising campaigns that you havegoing on through AdWords that's going to help you because you can see whichkeywords are really profitable for you and you can choose to axe things doubledown triple down whatever it is exactly so let me know what you think below interms of what you what do you think I might have missed from a Google searchkind of tricks perspective and what you particularly enjoyed and don't worrywe'll get back to you and if you want more videos like this don't forget tocheck out the next video because it's gonna help you grow and whatever channelyou're coming from don't forget to rate review and subscribe I'm just comingfrom YouTube hit the bell button as well I will see you tomorrow.
