The Best SEO Tools for Beginners | Neil Patel

Do you find SEO confusing and hard? Don't worry, we've all been there.

But what if I told you thatthere's a handful of tools that are amazing forbeginners, and will solve all of your SEO problems? Hey everyone, I'm Neil Patel, and today, I'm gonna be sharing with you the bestSEO tools for beginners.

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The first tool I have for you is Moz.

Moz is a really simpleand easy-to-use SEO tool, especially for beginners.

They have a really prettyand nice user interface, in which, when you add your website, it'll show you all of the errors.

Those errors will be your on-page errors.

Do you have duplicate content? Are your title tags messed up? Whatever it may be, Mozwill monitor your website, and notify you when there's problems, and they'll even tellyou which ones are urgent that you should be fixing first, and which ones aren't as important.

If you've heard of Moz, just leave a comment below saying yes.

If you haven't, leave a comment saying no.

I'm just curious to see howmany of you guys have used Moz, or even heard of it.

The second tool I havefor you is Ubersuggest.

What Ubersuggest allows you to do is find more keywords to go after.

The thing with SEO isyou need more keywords.

The more keywords you're targeting, the more potential traffic you can get.

You'll find that you already rank for certain keywords over time, or you are going to rank forcertain keywords over time.

As you find out whatkeywords you're ranking for, what's driving you traffic, you should put thosekeywords into Ubersuggest.

It'll show you all thelong-tail variations of those keywords.

For example, I rank for digital marketing on page one of Google.

By putting in digitalmarketing into Ubersuggest, it'll show me all the other similar terms to digital marketing.

And because I rank for the head term, Ubersuggest is providingme the long-tail terms.

These are three, four, five-word phrases.

By integrating these three, four, five-word phrases onto my content, thatwebpage that already ranks for digital marketing, I'll find that I'll quickly start ranking for all thelong-tail terms within 30 days.

To do this, you needto take those keywords that are relevant to yourarticle, and integrate them in.

Sometimes you can justadd in those keywords, other times you'll have toexpand upon your content to make it flow and make all sense.

Don't just add keywordsjust for the sake of it, it has to flow withyour article or webpage that you're doing this with.

The third tool for you is BuzzSumo.

When you're trying to figureout what content to write on, the last thing you wantto do is write content that no one wants to read.

But here's the cool part about BuzzSumo.

There's already a lot ofcontent within your space.

Type in keywords withinyour space, and BuzzSumo will show you all the populararticles that have done well.

You want to take this notto copy those articles, but instead, to give youideas of what people like versus what they don't.

BuzzSumo bases this on social shares.

So you know if you createcontent that's similar to this, you'll do well on the social web.

That's on sites likeFacebook, Twitter, LinkedIn, you get the point.

That's why you want to use BuzzSumo, because the last thing youwant to do is write content that no one wants to read.

The fourth tool for youis Keywords Everywhere.

Keywords Everywhere is a freeChrome extension in which when you perform searches on Google, it'll show you other related keywords as well as the search volumefor all these phrases.

So when you're just doingsome Google searches, at least you'll find more keywords that you could be going after.

The fifth tool I have for you is Ahrefs.

Ahrefs has this cool featurecalled the Linked intersect.

What the Link intersectdoes is it shows you who's linking to yourtop three competitors, but not linking to you.

The reason I love usingthe Link intersect is, if people are linking out tomultiple of your competitors, there's a good chance thatthey'll also be willing to link out to you.

If you reach out to awebsite that only links to one out of 100 of your competitors, it's gonna be really tough to e-mail them and convince them to link to you.

But if someone is linking out to a handful of your competitors, it meansthat they're continually open to linking to more andmore people within your space.

And that's why you wantto use the Link intersect.

The next tool to checkout is Google Trends.

Google has continually pushedbrands more than anything else over the last year.

You want to build a brand.

The reason you want touse Google Trends is, it'll show you how well yourbrand is doing over time.

You go to Google Trends, you type in your name versus a competitor, and they'll show you which brand is bigger.

You want it to continually grow over time, and a great way to makeit grow, is by leveraging a omnichannel approach.

That's doing thingslike content marketing, using tools like BuzzSumo, which we talked about, doing things like link building, which again we talkedabout, right, using Ahrefs.

Doing things like updating your content, going after more phrases so more people can find you over time.

You can do that by usingtools like Ubersuggest, which again, we talked about.

But the cool point about Google Trends is, it tracks your brands, not just over time, but it shows you how your brand is doing in different regions and countries.

This is huge if you'renot a global company.

That way you can seewhich regions or areas you need to improve upon the most.

The last tool I have foryou is Answer The Public.

When people are searchingGoogle, a lot of times they're asking Google questions.

You want to make sure you're at the top for all of those questions.

You know that site Quora? Quora gets so muchtraffic 'cause all it does is just answer popular questions.

Why can't you answer these questions on your own website? Answers The Public, like ifyou put in a keyword such as, marketing, it'll showyou all the questions related to marketing.

Now you can update your website to cover all these questionsthat people are searching for, so you can get the mostamount of traffic from Google.

So that's it.

Those are the tools that youshould use as a beginner.

If you have any questions, leave a comment.

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