– You're a mom and pop shop, and you know no one everlooks at yellow pages anymore.
So, they're likely searching for your kind of business online.
You want to be found through Google, but SEO's too expensive for you.
What should you do? Hey everyone, I'm Neil Patel, and today I'm going to breakdown the mom and pop guide to massive organic traffic through SEO and content marketing.
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The first thing I want you to do is leverage Google My Business.
Now there's a few steps you need to take.
The first step is you have to claim your Google My Business profile.
That way people know it's your business, and not someone else's.
After you claim your business, you need to have a strategyto attract reviews.
If you don't get reviews, you're not going to dowell on Google My Business.
So ask your clients to review you on Google My Business.
Have a printed handoutthat reminds them to do it, and teaches them how to do it.
Remember, not everyone knows how to use Google My Business and leave a review.
Always answer positiveand negative reviews.
It doesn't matter if it'spositive or a negative, you want to give yourresponse there as well.
You want to acknowledgethe negative reviews and answer them politely, and work to make them better.
In other words, if there's something wrong with your business that you can fix, let them know and let them knowhow you're going to fix it.
Don't just be like, “Oh, you're wrong, you're off.
” Cause the more negative you are, and if you're trying tofight fire with fire, it's not going to work well.
Then, I want you to add videos.
A virtual tour, a video intro, a video of your staff.
30 seconds max.
Keeping it short and to the point will help you do really well.
Not a lot of people leverage videos.
By you leveraging videos you're much more likely to do better.
Then, you need to add photos.
Photos of real location, inside and outside.
That way people can spotit from the outside, but also they can see what it's like.
Photos of your staff, how friendly they are.
Make sure they got a smile.
If they don't have a smile and they're all depressed and sad, who's going to want to show up? Photos of your most popular products.
Your items, your food, whatever it may be.
Photos of just customershanging out enjoying themselves.
By doing all of that, you're going to to do to much better with Google My Business and rank higher.
Cause most people whodo Google My Business, they're not leveraginghalf these features.
They're just claiming their profile, and then they're just askingpeople to leave reviews.
So if you go above and beyond, and you do all those steps, you're going to to be much better off.
Now that you've done Google My Business, then I want to structureyour website for success.
So, your home page.
On your home page you need to have a basic idea of your services.
Clearly state that above the fold.
Then beneath that you wanttwo to four paragraphs about your business.
What do you do, yearsyou've been in business, what sets you apart from yourcompetitors, areas you serve, then you want to go intoinformation about your business.
Like the location, a mapshowing where you're located, a video explainer of your business, or a video breaking down how it's like to be at your business.
You can use the same videoin the Google My Business on your home page as well, and test to see how that works out.
And importantly, on your home page you need to have informationon your opening hours.
A lot of people forget that.
It's really irritatingwhen they don't have it, cause people are like, “Wait, are they open? “Are they not? I don't reallywant to go and risk it.
” Once you've done that youneed to create location pages.
Even though you're in a city, there's probably other surrounding cities where people are comingto your business, right? So take all those surrounding cities.
Like, I'm in Los Angeles.
Los Angeles is big.
There's Hollywood, there's Beverly Hills, there's Century City, PacificPalisades, Santa Monica.
I can create location based pages on all these cities onmy site that I serve, and break down, you know, how long it takes fromSanta Monica to get here, what's the quickestroute, what is it like.
Customer tailor the adviceto that area or city.
After you create those local pages make sure that those pages arecross linked to each other.
So they can jump from SantaMonica to Beverly Hills.
Cause when you cross link them they're going to end up ranking higher.
The next thing I want you to do is add as many services pages as possible.
So if you have 10 services, create 10 service pages on your website.
If you only have two services, create two service pages.
Each page should be a specific service cause it'll allow you to rank for that which will get you more traffic.
Next, create a reviewspage on your website.
Make sure you're usingproper Schema Markup, cause there's Schema Markup for reviews.
This way when peopleare searching on Google they can actually see thestar rating and reviews, which helps your listingstand out and get more clicks.
Next, apply the other SchemaMarkups at the same time.
Cause if you're alreadygoing to use the review ones might as well use the localbusiness Schema Markup.
Restaurants and lawyers will also have their own Schema Markup.
It's also a good point to useGeo Coordination's Markup, and if you have openinghours you can also use that through Schema Markup as well.
After you do that, create content for yourstatic services pages.
Go in depth describing your services.
What sets you apart? Why is your services amazing? People on your team, whatkind of qualifications do they have that makes you better? How many years have you been in business? The tools, the technologiesthat you're using through your services.
What are the use cases? What are testimonials? All of this ends up makingyour services stand out so they're going to rank better.
And last but not least, content marketing forlocal sites is way easier.
If you can just post once a month high quality piece of content, and in your content mention things like your location, people, land mark, events, neighborhoods, institution, this shows Google that you'rea local, relevant business.
And when you get into current events that's happening within your community, and doing content marketing around it, cause a lot of people don't, you'll find that you'll rank higher for all the local terms including your service related terms.
If you need help with your local business check out my ad agency, Neil Patel Digital.
If you have any questions leave a comment below and I'll answer it.
Thank you for watching.
Make sure you share thisvideo, like it, thank you.