– Google's a big black box.
So how do you get rankings? Through experimentation.
But you know what? Even if you experiment, itdoesn't guarantee success because of the three unseen laws of SEO.
Hey everyone! I'm Neil Patel and today, I'm gonna break down the three unseen laws of SEO.
(soft beat music) Now I have a question for you.
When you guys do all this SEO stuff that experts are recommending, even me, what are the chances thatyou're traffic's going up? If you're not seeingyour traffic going up, leave a comment with no.
If you are seeing your traffic go up, leave a comment with yes.
I'm just curious.
Now let's go into the unseen laws of SEO.
The first unseen law is brand queries.
Most people don't realize this.
They think SEO, oh yougotta build the back links, you gotta do these on page tactics and all the advice that I'm telling you and other experts aretelling you are right.
But the issue is, if you're not leveraging the other things thatpeople aren't talking about that Google is really focusing on, especially in the future, you're not gonna do well.
And the first one is, brand queries.
Eric Schmidt once said a quote and he was talking aboutbrands are the solution.
That's how you separate the good companies from the bad companies.
And I'm butchering his quotecuz I haven't memorized it.
None the less, if you built a brand you're gonna be better off.
You're hearing about fakenew all over the web.
It's not just a problem with Facebook.
It's a problem with Google and every social site out there as well.
So they wanna focus onthe good quality content.
The good sites that aren't pushing out this junk that's duping people.
How do they know that yoursite has valuable information? Brand queries.
If you use Google Trends andyou type in your brand name verses any of the othercompetitors, you'll see how popular your brand is.
In essence, Google isgiving you the free tool that'll show you if your brand is going up and to the right, is flat, or is going down.
And the goal is to keep growing your brand cuz the bigger you grow your brand, the better off you're gonnabe and in the long run, the higher your rankings are gonna get.
To give you a prime example of this, when I wasn't gettingtoo many brand queries, I had the hardest time ranking for the queued online marketing.
Without building any extra links, without changing any of my content, the moment my brandqueries started increasing, I shot up to the top of page one for the term online marketing.
That's the power of brand queries.
The second unseen lawof SEO I have for you, is user experience.
It doesn't matter how good ofa job you've done with SEO.
You've built a lot of links, you've optimized your titletags, you've AB tested them, you've written amazing content.
If you're user experiencesucks, people go to your site, they bounce back cuz they don't find what they're looking for.
You're not gonna rankwell in the long run.
Google's using whatthey call user metrics.
Time on site, dwelltime, are people hitting the back button right whenthey come to your site.
Is it a lot of pages views per visitor? All these things based onwhen a user does a search, and Google then compares that to all the other peoplethat rank for the same term.
It'll tell them if you should rank higher than the other people.
Doesn't matter if you'veout optimized them or not.
If users aren't happy with theexperience on your website, you're not gonna do well.
So don't just think aboutSEO's, optimize your site, building links, writing amazing content.
You also need a goodproduct and a good service.
Having a good product and service, helps with the user experience.
People like Dropbox andSlack, companies like that, have done well not becauseof their SEO first.
Even Airbnb, not becauseof their SEO first.
They've all done wellbecause they've tried to create the best userexperience for people.
Heck, Airbnb even learned that when they send aprofessional photographer to people's houses to take pictures, their conversion rates went up.
People prefer that.
That's an example of creatingan amazing user experience.
The third unseen law ofSEO is, SEO's gonna adapt and as long as you adaptwith it you're gonna be fine but most people aren't.
Here's what I mean by this.
I talk about things like voice search.
According to Comscore, in2020, half the searches will be voice search.
But yet, no one reallycares to read about that or talk about it because voice search isn't that sexy to people.
Again, if you're not upto date with technology, the changes that are happening, you're not gonna do well in the long run.
And it doesn't stopwith just voice search, think of it this way.
Google Home is connectedto your whole home, even your microwave, your oven.
As you're cooking on youroven, you can end up saying, “Hey Google, what aresome recipes for pasta?” I'm making it up, I don'tcook but you get the point.
That'll end up pullingfrom search results.
If you don't adapt with technology and where the world is going, you're gonna be left behind and you're not gonna rankwell in the long run.
So as long as you follow thosethree rules, you'll do well.
But the moment you don't, nomatter how much SEO you do, you won't rank at the top and if you do, it'll only be temporarily.
And if you want morehelp with your marketing, you can always check on myad agency, NeilPatel Digital, where we help companiesget to the top of Google, whether it's organic or paid and of course we make sureyou're generating a ROY.
Thank you for watching.
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I'll make sure I answerthem and help you out.
Thank you for watching.