– If you want to thrive inSEO, you need to build a brand.
It's been 11 years since Eric Schmidt, the former CEO of Google, said, “Brands are thesolution, not the problem.
“Brands are how yousort out the cesspool.
” And what we see todayreally reflects that.
Companies and websites that have invested in building a brand arebecoming more and more prominent when it comes to rankinghigher up on search results.
But even people who didn'thave a search presence, like Kylie Jenner, have built websites with massive organic trafficbecause of their brand.
Hey, everyone, I'm Neil Patel, and today I'm going to break down how to use your own brandas your secret SEO weapon.
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You've probably heard ofusing SEO to build your brand, but what about using yourbrand to build your SEO? Look, the Kylie Jenner approach.
Use your own brand and capitalize on it by creating a business thatis valuable to your audience.
So much so that shesold 50% of her company for over $600 million.
That means her net worthis over a billion dollars according to “Forbes.
” So let's dive a little bitdeeper into Kylie Jenner.
Before her cosmetic line, Kylie Jenner was known for enormous online presencein the fashion and makeup niche and of course “KeepingUp with the Kardashians.
” I'm talking about millions of followers.
One of the things that reallymade her fame take off is when she got her lips done.
It started a online craze of people wanting the Kyliepout or the Kylie look.
Kylie capitalized this bycreating Kylie Lip Kits, which sold like crazy, selling out almost instantly when she released products on her website.
After finding huge success in lip kits, Kylie expanded into theentire cosmetics line known as Kylie Cosmetics that is nowworth over a billion dollars.
Her genius in capitalizingon her brand got her on the “Forbes” list of the youngest billionaires in the world.
She's also one of the mostfollowed people on Instagram.
She markets businesses herself.
She used her marketing strategy because her business is her brand.
By simply posting videos and pictures using her ownproducts, people buy them, and that's how she's done sowell in the ecommerce space.
She now ranks for highlycompetitive keywords like eyeshadow palettes or evenblushes or makeup palettes.
Her website gets over 1.
8million visitors per month according to SimilarWeb.
Now, Kylie did two big things.
She recognized who her audience was and offered them a productthat was value to them.
Not only is she helping her audience, but she's growing her own brand equity.
That's like me offeringSEO and marketing products.
If I offered dog food products, do you see the disconnect there? Kylie stuck with what she was known for.
Now, I know she's a big name, so don't let this intimidate you.
This strategy is entirelyrelevant for smaller brands, and it works for businesses of all sizes.
More and more people arecreating their own brands, whether it's through blogs, social media, vlogging.
This is a huge market right now, and there's so much opportunity.
Influencers today arethe latest entrepreneurs.
Now more than ever, small online influencers and brands are buildingtheir own businesses.
Now, for the second example, I want you to look at me.
Look how I grew my brandand capitalized on it.
If you don't believe you can do it, I'm here to share my story so that way you can see how you can do it.
At 15 years old, I started off by creating my own businesscalled Advice Monkey.
It was a job website thathelped people find jobs.
And I created a job websitebecause I couldn't find a job.
I gained the money by picking up trash, cleaning restrooms at a theme park, and from there I did whateverit took to make money, as long as I wasn't sellingdrugs or breaking the law.
But all that money I made, I took it and I dumped it into advertising for Advice Monkey.
And it failed becausepeople just ripped me off.
So I had no choice but to learn digitalmarketing all on my own.
And that's what got mestarted with my story, right, in which I was my own success.
I learned how to do it myself.
I implemented it on my website.
I got results.
Then I started pitching other people and tried to convince them to pay me.
Some of it was performance-based.
But that's how I started.
And in 2006, I created my first blog.
And through blogging, I startedbuilding up a following, and that was the realcatapult for my career.
I was offering valuablemarketing tips and advice.
More people were coming to me.
It was generating me business.
I was getting invitedto speak at conferences.
When conferences wouldn'tinvite me, I would apply.
Most would turn me down, but eventually more and more accepted me.
After learning about my audience and what they really wanted, I then wanted to create afree tool called Ubersuggest.
Now, that tool has allowed me to reach even a bigger audience, and that tool itself generates 15 million page views a month.
Now, if I wanted to buy that traffic and on roughly threemillion visits a month just going to to that tool, it would cost me hundreds and thousands of dollars per month.
My brand in digitalmarketing has allowed me to get more users to my tool, and my tool, buildingthat brand has allowed me to get more people tofollow me individually as Neil Patel as well.
And you don't necessarilyhave to create a tool, but just putting yourself out there, speaking more, all that, right? The moral to the story is the more you put yourself out there, the more people are going toget to know you and your brand.
I call it the rule of seven.
When someone sees andinteracts with you seven times, they're much more likelyto relate to your brand.
That creates more search queries.
The more search queries for your brand, you'll find that it's wayeasier to rank for terms that you want to goafter and are competitive and people with higher domainauthority are ranking for.
And you can beat them as long as you build somewhat of a brand.
So if you need help withyour brand building, check out my ad agency, Neil Patel Digital.
If you have any questions, leave a comment below.
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