VIDEO SEO – How to Rank #1 in YouTube

Sunny Lenarduzzi:Today I'm going to teach you how to rank number one on YouTube for more views, subscribers, and leads for your business.

For the bright side of branding, business, and being your own boss.

Hey, I'm Sunny Lenarduzzi.

I am so excited that you're watching thisvideo, and I can't wait to teach you how to rank number one on YouTube with your videos.

When I started on YouTube about two yearsago, I did not expect my channel to grow nearly as fast as it has.

I've earned millions of views, over a 100, 000subscribers, and my channel at this point is gaining about 6000 to 7000 new subscribersper month, and growing.

Here's the secret, don't tell anyone, okay? I didn't know what I was doing.

When I first started my YouTube channel, Ididn't have a clue.

Over the last two years, I've created my ownformula for ranking my videos on the first page of YouTube, if not ranking number oneon YouTube, and that's the formula I'm going to share with you today in this video.

Plus, watch until the end of the video, becauseI've created something super special for you called, 0 to a 100, 000 subscribers in under12 months.

The exact process that you need to followand the steps and secrets that you need to know to growing your YouTube channel at arapid rate and building the authority to get those first page rankings.

Step number one, audience retention.

What does that mean? It means that you need your viewers to watchyour whole video, if not your whole video, the majority of your video before clickingon something else or exiting out of it.

Now there's a formula for exactly how to dothis.

I'm going to share it in just a second forhow you can script your videos, but there is another really important factor to rankingnumber one on YouTube as well and it's another analytic called watch time.

Here's a little secret.

You can create any length video and createit in a way that gets people to watch the whole thing, increasing your audience retention.

The trick with watch time is if you take alook at other people who are ranking for the keywords that you want to rank for, well lookat how long their videos are because if you can create a longer of the video, that's goingto increase your watch time over their watch time.

If you can combine the two factors of audienceretention, having people watch your whole video, and watch time, you're setting yourselfup for success.

If you're going to increase the watch timeyou need to make sure that every second of that video is valuable and you're actuallysharing information that people want to know.

Really dig deep into your expertise and yourintel on the subject you're talking about, so you can increase the length of your videowhile also creating valuable content that people are going to watch the whole way through.

How do you structure a script for high retentionand also increase watch time? I call it the hot formula.

The hot formula basically looks like whatthis video looks like.

In the very beginning in the first 10 seconds, I hooked your attention by telling you exactly what I'm going to teach you.

One of the biggest mistakes that Youtubersmake is they make their intros way too long and you have to keep in mind, people aren'tnecessarily looking for you.

They're not looking for me, they're lookingfor answers to their questions and solutions to their problems.

If you don't provide that and tell them thatthat's what they're going to get out of your video within the first 10 seconds, they willmove on to the next results to get the answer faster so you have to hook people immediately.

The next part of this, the hot formula, isthe outcome.

The outcome is guaranteeing that they're goingto get what they're looking for you.

You hook them by immediately telling themexactly what you're going to talk about in the video and then making the outcome really, really clear.

As I mentioned in this video, I'm going toteach you how to rank on page one, and then the T is the testimonial or credibility really.

To prove that you know what you're talkingabout and that they should stick around and watch the video, you want to have some sortof a testimonial saying you know how to do this and proof that you know how to do it.

If I'm talking about ranking on ranking numberone on YouTube, I want to show you that I've done that before or I want to show a student'sresult who's doing that, whatever it may be, having some sort of proof credibility andtestimonials.

That's the hot formula to creating a scriptthat is actually going to get people to watch the video as well as watch for an increasedamount of time.

Now the actual script formula as I mentioned, short intro, no more than 15 seconds to hook people's attention, and then you want to moveinto the outcome.

Promising the exact outcome that they're goingto get, give them the exact steps that they need to know to get the outcome that they'relooking for, and then your outro.

Your outro can give people a reason to keepwatching your next video.

It can give people a suggestion to like orsubscribe to your channel because the more likes, subscribes, and shares that your videosget, the higher you're going to rank as well because it tells Google and YouTube this isa quality piece of content.

Your outro can also drive engagement to whateveryour conversion site is, your website, your landing page, your email list, drive themthere.

Taking your viewers and turning them intopotential customers for your business or for your brand.

Step number two is engagement, and I willtell you that when I didn't really know what the heck I was doing on my channel, engagementis what helped me grow super fast.

I knew how to get an audience engaged andthis has become a huge factor to ranking number one on YouTube because as I mentioned before, Google and YouTube need to see that it's a quality piece of content.

In order to see that, they need to see thatit's being liked, it's being shared on social media, it's being shared on other sites, andit's getting a ton of comments.

How do you increase your engagement on yourvideos? Pretty simple.

You asked for it.

There's actually two things you do.

You definitely want to ask for engagement.

Throughout the video asking things like commentbelow with X and giving them something to comment with or at the very end of your videos, which you'll notice I do on every video of mine, I say if you liked this video, hit thelike button below, share it with your friends, and be sure to subscribe.

Another key here is adding graphics throughoutyour video that have a question or something that is a call to action to increase the engagement.

For example, right now I'm going to ask youto comment below this video and we're going to have a graphic pop-up on the screen todo just that.

I want you to comment below with what industry, niche or category your channel is in.

Why do I want you to do that? Because you never know who else is watchingthis, and one other key to building engagement on your channel is building a community oflike-minded channels.

One thing that I started doing when I firststarted my YouTube channel is I found all the channels in my space and I would go andwrite really positive comments or feedback on their videos and then they'd do the sameon mine.

Not share for share or like for like or subfor sub, it's genuine, authentic communication between channels with similar audiences.

It increases your engagement, which thereforeincreases your ranking.

Comment below this video and tell me and telleveryone else who's watching which industry or category you're in and if you can try andfind connections with other people who have watched this video to build your little communityof YouTube hubs basically our YouTube pods where you can all support one another andengaging with each other's videos.

Moving on to number three, which is long tailkeywords.

Now if you're thinking what did you just say? Fair enough.

Basically the layman's terms of long tailkeywords is figuring out how to title your video and figure out which keywords to usethat people are actually typing in as a phrase into YouTube or Google search bars.

I have another video on how to get more viewson YouTube and I go more in depth on to this subject, but I just wanted to kind of explainwhat this means and how you can start using long tail keywords in at your videos.

A perfect example of this is that people areactually searching the phrase how to make videos with your phone.

They aren't searching phone video film.

That's not how they put the keywords together, so you need to think like your viewers would actually type their search into Google orYouTube, and that's a long tail he worked.

Another key here is to include that long tailkeyword into the title of your video obviously.

Here's the thing, if you don't put it in thetitle of your video, no one will find your video.

The second thing is to put it in the firstline of your description.

Reiterate it there and then include your otherkeywords, your secondary keywords throughout your description as well.

Again, I highly recommend that you check outmy other video on how to get more views on YouTube to get the exact details on how toformulate your title and your description, but this is a good start.

Then also verbally saying in your video yourlong tail keyword or your keyword phrase because you're going to do a transcription of yourvideo.

That's another key to increasing your rankingon YouTube that you give Google and YouTube more information about your video and keepreiterating which keywords you want to rank for.

When you do that and you give them the transcriptionor you add the transcription to your video, it's giving more data and again just reiteratingthose keywords so they know which category you should be ranking number one for.

Also, just verbally saying it as well is anotherclue to Google and YouTube that it's actually about what it says in the title in the description.

Then one little bonus tip that I've foundto work really well for my channel is including the year.

Including the year on the end of the titleof my video tells people that it's new and it should be the most relevant choice forwhat they're looking for.

You can give that a try and see how it worksfor your channel and let me know in the comments.

Step number four is sharing and leveragingon social media.

Again, I may not have known exactly what Iwas doing when I first started my YouTube channel.

I've obviously learned a lot and that's whyI'm sharing it with you today.

Doesn't matter how many followers you haveon Instagram, Facebook, Twitter, et cetera.

It's a great place to start building the engagementon your channel and I talked about how important that was for previously in this video, butone thing I really just wanted to reiterate is using your video and in the first 24 hours, this is key, the 24 first hours that you post your video, you publish your video on YouTubeare the most vital.

That's when you have to be driving engagementbecause that first 24 hours is really what tells YouTube and Google this is a good video, we should rank it.

Really leveraging your social platforms andputting out on your blog and your website, sharing it with your email list.

Another thing is look up blogs about yourtopic.

If I'm talking about how to rank number oneon YouTube, I'm going to Google search other blogs or videos or whatever that talked aboutthat same topic and submit my video to those sites or even just comment on those blogson those sites to share my link.

Not in a spammy way, in a very authentic organicway because again that adds more back links to your video, which will also increase yourranking.

The final step it's pretty obvious, but it'syour thumbnail.

Again, this is a huge factor to standing outfrom the crowd because whatever topic you're searching for on YouTube, there's a millionother results out there on the same topic, so why should someone choose you and why shouldyou rank number one.

Well, the first thing is really judging aYouTube video by its thumbnail.

Your thumbnail should be short, concise, andbold.

It should tell people exactly what they'regoing to learn in a few words that are bold and easy to read, big font on your thumbnailwith your brand colors and with ideally your face as well, so people know it's a real personwho's teaching in that video or who's hosting the video.

Your thumbnails are vital and I have a wholetutorial on how to create epic thumbnails for YouTube, and I'll linked that video belowthis video as well.

Make sure that you your thumbnails stand outamongst the crowd and you can do a quick test and Google search your topic and see if youreye immediately goes to your thumbnail or somebody else's.

That's a good sign that you either need totweak it or keep it as is.

Now you know how to rank number one on YouTubeand I'm sure you also want to know how to grow your channel at warp speed.

I've created something special for you, Itold you better earlier in the video.

Now you can go ahead and download it belowthis video.

You can grab my 0 to a 100, 000 YouTube subscribersin under 12 months guide and it's nine steps to growing your YouTube channel, becomingthe authority in your industry, and building a loyal tribe for life.

Don't forget to comment below this video andfind your tribe of like-minded channels, so you can all support each other by commentingon each other's videos to boost your engagement, and boost your rankings.

If you like this video, hit that like buttonbelow, be sure to share it with your friends or anyone who might benefit from watchingthis video, and again subscribe, and I'll see you in the next video.

Have you been thinking about using YouTubeto grow your business, but you're not sure where to start and you're scared of wastingtime on the wrong steps? Let me be your guide and I'll show you theright steps to ranking on page for more views, subscribers, and leads for your business.

Learn more at bossyoutubestrategy.

com.

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Oh man, I have a hair on myface.

Do I have any more?.