What is a Backlink? (For Beginners)

Hi I'm Chris Heidlebaugh with ColoradoWeb Impressions https://coloradowebimpressions.

com where we help Colorado small businesses succeed online you knowa common question we get is talking about SEO and one of those big things isbacklinks so in this video I just want to talk about what is a backlink now abacklink to keep this very simple because they can get very advanced isbasically in the simplest form a backlink is simply a link from onewebsite to another website so for an example if you have an amazing websiteand I put a link on my website linking to your website then that shows my trustto you so when I have visitors to come to my website if I say hey go and checkout your website then that's me sharing my trust over to you and then whathappens is Google and Bing and the other search engines sees that I'm giving thetrust for me to you and they rank that accordingly so if you have somebody likeme and you have a hundred other people all linking to you then Google and thesearch engines will see this and they say wow you know you know you're gettingthese links from these other places you must be pretty popular you must bepretty important and that's a big deal because you know the rankings going youknow you're you're with your website rankings meaning where you are in thesearch engines okay so and this it could get very advanced we're just keepingthis very simple just so we can kind of understand this but basically you knowwhen you are on your cell phone or your tablet or computer and you type in yourkeyword or your business or whatever and you're looking for your business and yousee where you're ranking at Kay maybe you're on page five maybe on page threemaybe you're in the first spot on page one well that's because of some reasonokay it could be or your SEO on your website it could be all the links you'regetting it could be a variety of things could be social signals such as are yougetting you know shares and likes and comments on Facebook or Twitter or youknow are you on Instagram Pinterest things like this okay so is a huge hugething and so it's hard to cover just in one simple bidbut really to answer the question of being of a backlink it's more importantto have quality not quantity okay I want to stress that okay it's all aboutquality not quantity so yeah you could go online you could go order 50, 000links from another country that's not going to help you as much as getting say50 or 100 amazing links from authoritative sites okay and this couldbe newspapers it could be the news it could be a blog that is extremelypopular and that's the thing is so again just like me sharing trust from mywebsite over to you if you're getting highly authoritative you know you knowwebsites like if you got one from you know a government website or you knowcolleges and things like this I mean that showing you know good things so sayfor example you're writing an article about business okay say Harvard puts alink in their blog or on their website pointing to you that's a big deal okaythat's more important than you know just a basic websites from overseas orsomething and Emma I'm not trying to say this a negative way by any means Kay butit's just historically you'll see websites online it'll say hey 100, 000backlinks only $100 kind of thing and it's really not going to help you asmuch as getting high quality links not quantity so again to answer what abacklink is it's a link from one website going to another website and sharingthat trust okay so again just like if I provide you with value and trust and yousay Chris man I appreciate so much here's a link on my website to sharewith other people to say hey go check out Chris's website at Colorado web andpressures calm and this is going to you know his tips and ideas are going tohelp you grow your business online then that helps me and it helps you becauseyou can refer people you know to me to help themselves kind of thingand it's this nice happy circle as and everybody's happyeverybody's helping each other out okay when you start getting weird stuff youknow a plus it could be your industry too okay so if you do say you're inlawncare and you're getting you know your clients to give you a link that's abig deal okay is it going to be a little weird if a pizzeria place is giving youa link maybe but there's just a lot of a and B testing there's a lot of differentthings so again to wrap it up though a backlink is simply a link from anotherwebsite going to yours and that helps you move up in the search ranking sohopefully that helps no matter what we hope that you find success onlineoffline and in your life take care.