What is Black Hat SEO? Search Engine Optimization (Explained)

okay everybody so today I'm gonna talkto you about blackhat SEO if you don't know what blackhat SEO is it's still athing it's still out there it's a way that people basically try to target yourwebsite and take your website down that's negative SEO that's a type ofblackhat SEO and

it's also this concept of getting ranked or doing things inGoogle that are against their guidelines so blackhat SEO is anything thatviolates search engines Terms of Service my name is John Lincoln I'm an SEOexpert I'm gonna tell you everything that you need to know a black aboutblackhat SEO in

this video so first SEO in blackhat SEO it's kindof broken up into two different areas so there's link schemes and then kind ofthe general blackhat SEO stuff right so let's start out with the link schemes sowhat are the link schemes that are considered against Google's Terms ofService first

thing is buying links so if you're buying links from otherwebsites you are not allowed to do that just purchasing a link Google doesn'twant you to do that they want you to earn the links next link exchanges so ifI say excuse me sir if you link to me I'll

link to you from this website thatis not allowed and if I say oh if you link to me from this website I'll linkto you from another website that's also not allowed they don't want youexchanging links this used to be a huge thing that people would do years andyears

ago and it really worked very well but today you cannot do that articlemarketing guest posts anything that's low-quality so if I write a hundredarticles and I get them posted on a whole bunch of other websites around theweb Google is gonna pick up on that pattern and you're gonna

get a manualaction penalty which will show up inside a Google search console or you might geta penguin penalty which is what happens when you have too many links pointingout your website with the same anchor text anchor text is just a term thatbasically means the text that's inside of

the lake so if this was linked to forexample it said link exchanges link exchanges would be the anchor text ofthat link so you can do guest posts you can do article marketing but it can't bemassive it can't be low-quality articles it can only be if you write a

reallygreat article and you link to something relevant within the article to somethingthat's relevant on another website or on your websiteanything that's automated is bad so there's a lot of different programs outthere that do something called link indexing so basically if you get a linkon another website there's a

chance that Google might not even see that link soyou can use these automation programs to build a whole bunch ofthey're links to a whole bunch of other links that would then go to that finallink so if your link is here and you have all these other links that

are onthese other sites and then all these other links on my on these other sitesthat are built by an automation program these would link to these these wouldlink to these and so on and so forth and build more authority to this link that'sgoing to your site right so

automation programs are against Google's guidelinesand there's quite a bit of them out there they're not quite as big as theyused to be though and then profile links so if you go out and you just build awhole bunch of social media profiles or you build a whole bunch of

profiles onforum sites so on and so forth profiles anywhere around the web and then you putlinks in those two pages that you're trying to get ranked higher you can geta penalty for that as well that's blackhat SEO and then link networks soany type of network where you go

and you pay and they put you on a whole bunch ofdifferent websites and link from those web sites to your website that's alsoblackhat SEO and Google is taking those down all the time okay so we coveredmost of the linking stuff let's get into some of the other type

of blackhat SEOthings that are out there comment spam so if you are using a program toautomatically generate comments on other web sites or to automatically generatecomments on your own website any type of fake comment that's helping you rankbetter in Google or hurting your competitors and making them work

rankworse than Google through negative SEO is not allowed and that is black hat SEOsneaky redirects so if you have one page that's ranking and then you'reredirecting somebody else to another page that's an example of black hat SEOas well trading products for links so that's another thing that you

can't doso you can't necessarily say here's a product link to my website here's somemoney link to my website that's the same as buying things and link Bay in switchso if you create a scholarship for example say you have a scholarship andyou're a whole bunch of links in through

thisscholarship because educational institutions are seeing the scholarshipthey want a link to it so that their students can confine the scholarship andthis is something you really can't do anyways but say you do that and then youeventually 301 redirect that page to another page to get the links going toanother

page that is also blackhat SEO in something you can't do keywordstuffing putting too many keywords on a page is enough is something you can't docloaking showing Google one page but then serving another hidden content youcan't hide content on a page that's not allowedarticles spinning just creating articles and

just creating pages so that theyrank in Google and they're very thin content a lot of people will do thisthrough some type of PHP script there's something called a Content matrix whereyou can create five versions of a paragraph have dynamic field spin itcreate doorway pages that rank in Google

you're not allowed to do that eitherscraped content stealing content from around the web serving that on your siteso that it gets ranked that's also not allowed funny thing about that Googlewon't allow you to do that for their Terms of Service you can't scrapecontent but yeah if you actually

think about what Google does they scrapecontent to serve it in their search results and they're doing that more andmore and more especially with the new knowledge panels Rich Snippets thingslike that and then even meta titles and descriptions I mean that's just scrapedcontent of course we want to do

all this for Google because we want to get thattraffic right and it's the biggest search engine in the world any Autogenerated content you're not allowed to do and then bait-and-switch stuff wetalked a little bit about social media spam if you're just getting thousandsand thousands of shares from other

social sites that you're buyingthat's blackhat SEO and something you're not allowed to do and then rich snippetmarkup spam so putting Rich Snippets on pages so putting elements in the codethat are going to enhance your listing inside of Google that's not actuallyrelevant to that page that's considered spam as

well so that's another thing youcan't do it's blackhat SEO any automated queries so if you're usingsomething to generate fake traffic that's searching for your company oryour keyword and then coming in and clicking on your website that's calledan automated query that's nothing that you're allowed to do within Google

so noautomated queries and no negative SEO so if you really hate your competitoryou're like I don't like this guy or girl and I'm gonna build thousands oflow-quality links to his site to get him a penalty to make it look like he wasdoing all this blackhat SEO stuff you

cannot do that that's consideredblackhat SEO if you're doing blackhat SEO a negative SEO against yourcompetitor okay URL injection spam so sometimes whatyou'll see happen is somebody will hack a site like WordPress and then they willinject links into pages or they will hack pages or they will create thousandsand

thousands of pages and this is just done through a script and then whathappens is they put links on those pages this happens a lot in spaces like viagracialis you know these these pills right and these are notoriously kind of spammyareas for SEO so watching out for hack hack

2011 on and then domain squattingso if somebody goes and buys coca-cola and they won't sell it to coca-cola andthey're just holding onto it even though that's their trademark you're notallowed to do that as well blackhat SEO these are all the thingsthat you cannot do now what do you

do if you are being targeted by negative SEOor you're being targeted by blackhat SEO from a negative perspective or you'vedone blackhat SEO and now you want to get your website back into a good placewell that's a good question so all the links scheming type of stuff that reallygoes

through disavow files that as far as going into Google search console youwant to disavow links you want to block those links you have to go in and removea lot of these links so you'll have to go backcan take them down there's actually a tool called a remover which

is reallygood for sending out masked messages and keeping track of how many links havebeen taken down and how many haven't been you can send automated messages ina sequence to take those things down you're gonna have to take down and andcancel any type of automated programs any type of

sponsors you have delete anyprofile links and get get out of any link networks if you want to get out ofthat whole blackhat side and have your website be looked as a clean qualitywebsite inside of Google now these type of things also are gonna need to bedealt with so

if you have done keyword stuffing you're gonna have to reduce itif you've traded products for links you're gonna have to go back and cleanthat up maybe do a Rhian clusion request with Google if you've done cloaking orhitting content or malicious content you're gonna have to clean all thosethings

up if you have doorway pages you're gonna have to take them downyou're gonna have to redirect them if you've done bait and switch you're gonnahave to push that old page live that was there we're you're gonna have to removethe pages entirely in form of forum if you've got

URL injection spam if yourdomains been hacked you're gonna have to check out the hacked area within Googleto find out what's gone wrong and how you can fix it and there's so much moreto so much more to negative SEO and blackhat SEO that I didn't cover todayso that's it

for blackhat SEO if you have a comment make sure to leave oneI'd love to answer any of your questions on the topic it's something that's outthere something that's still very real today if you liked this video make sureto like comment and subscribe and I'll see you next time