– Recently I've beengetting a lot of questions from people asking me heyNeil, what's your goal? I see you on YouTube, I see you disrupting the SEO industry with thistool called UberSuggest.
What's your plan? There must been some alternative motive.
So I thought I would create a video and answer all of these questions.
Hey everyone I'm Neil Pateland today I'm going to discuss why I decided to disrupt the SEO industry and my plans for 2020.
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I have a question for you.
How many of you feel that SEO is hard? Like you've just done a ton of stuff, you're not getting rankings.
You're paying for all this stuff and no matter what you do, you just can't get results.
I've been there, I started out my career trying to get my own site rankings and I tried paying a adagency to get results.
And they didn't provide results for me.
Eventually I created my own ad agency.
I have one called Neil Patel Digital where we help companies like yours get more traffic and rankings.
But here's the thing, Ididn't decide to disrupt the SEO industry to make money.
I really feel that theplayers in the space, although they're smart and amazing and they have amazingproducts and services, there hasn't been much innovation.
It has nothing to do with the competitors, there just hasn't been much innovation.
Think of it this way.
Technology has gotten sofar, why aren't we using machine learning andartificial intelligence to make the SEO industry better? I'll give you an example.
I met a guy named Ryan Graves.
Ryan Graves used to be the ex-CEO of Uber.
I met him when he was first starting out.
He came to Seattle, wewere chatting a bit.
I don't know Ryan well at all, I'm not trying to claim that.
And Ryan had this service that would get you a blacktown car really quick.
Eventually Uber released UberEatsand all these new things.
And now Uber's even tryingto make it where, hey, you sit in a car, a flying car and we'll take you to point A to point B.
They're making youeventually be able to go from point A to point AB through a drone.
Heck, they're even making itwhere you can sit in a car without a driver that getsyou to point A to point B.
SEO's been around longerthan Uber's been around, but why is it that we'restill doing links manually.
We're still writing content, and we're doing all this stuff.
Why can't we use machine learning? Why can't we use artificial intelligence? See, my plan with Ubersuggestand all the tools out there that I'm doing is why can'tyou put a simple JavaScript on your site.
Because Google can pick upJavaScript and they can pick up changes to your code through JavaScript.
So here's what I mean.
I can have you put aJavaScript on your site and I can make changes to your HTML code with you or for you with your approval.
I don't need FTP access or any of that.
In other words, through aJavaScript like Google Analytics, that I put on your site, I can adjust your HTML, still make your site load fast.
And change your site to be SEO compatible and make you rank higher.
Why can't I read your search console data with your approval, figure out what pages need keyword adjustments, need title tag improvements and automatically give you five suggestions, youclick the one you want.
Or even if you approve, automatically do it for you, run split test, rank you higher.
Why can't I figure out who'slinking to your competitors? Figure out a emailtemplate to send them out based on similar content thatyou have, with your approval, email all of them or hit themup through their web forms in an automated way andask them to link to you.
Why can't I see who youlink up to in your blog post and hit them up automatically and ask them to share your content.
Why can't a lot of thisstuff be automated? And in 2020, that is my goal, is to automate SEO.
It's not going to be easy, Idon't know how far I will get.
But that's what I'm trying to do.
I'm not just doing thisbecause I believe hey, we shouldn't have to pay forreports and basic information that everyone's striving for.
I'm doing this because Ibelieve there hasn't been enough innovation in the industry andI'm looking to change that.
Some people will like it, some people will hate it.
Some people will say I can't do this.
Well I'll try, if it works, great.
Hopefully I'll benefit.
If it doesn't, at least Itried and I didn't give up.
So if you want to knowmore, leave a comment below with any questions you have.
I'll be upfront, I'll answer it.
And hopefully, you'll get your answer on why I'm trying todisrupt this industry.
At least when it comes to Ubersuggest and what I'm trying to do.
And I don't just think that SEO's industry is heading that way, I think most of marketing'sheading that way, in which things could be automated.
Thank you for watching, Ihope you enjoy this video.
Like it, share it, tellother people about it.
Thank you for watching.
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