– Wix, WordPress, Squarespace.
There are so many platforms out there.
How do you know whichone's the best for SEO? Which one should you use? WordPress is free, Wix cost money Squarespace is also out there.
There's just so many options, how do you know which ones to choose from? They're all really popular.
Hi everyone I'm Neil Patel and today I'm going to talk about Wix versus WordPress versus Squarespace.
Which one is the best for SEO? (light melodic music) Before we get started, make sure you subscribe to this channel.
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Before we dive into each of the platforms, let's go over some basic stats that I got from BuiltWith.
WordPress currently powersmore than 50% of the web.
Literally, more than 50% of the web.
Wix, according to BuiltWith, they come in second withroughly 7% of all websites and Squarespace, they come in third with over 4% of the websites.
Now 8Tracks which is a SEO tool they actually ran an interesting study comparing Wix versusWordPress versus Squarespace.
And they were trying to breakdown all right you know whichones drive more traffic and here are some statsthat they found out.
1% of WordPress domainnames get organic traffic against 1.
4% of Wix domain names.
Now similar Squarespace, they were at roughly15.
1% of search traffic.
Now, you're probablythinking, hey Squarespace, Wix, WordPress, doesn'tthat pretty much answer it? No, and even 8Tracks theyweren't trying to say one was better than the other.
The data is pretty much inconclusive and the reason being is well, someone who uses WordPress, could know SEO much more and they can be much more technical.
While someone whose using Wix, may not really know SEOas well, for example.
So you couldn't just compare them right? It wouldn't be an applesto apples comparison.
So let's go over each platform.
WordPress, it's the most popular one.
It's really good if you're SEO savvy because there is just so much flexibility and customization thatyou can on WordPress that you can't do withother platforms out there.
The cool part aboutWordPress is it's simple in which you just add in plugins.
No matter what you wantthere's probably a plugin that solves the problem for you.
So some pros, it has a comprehensive list of advanced plugins.
From the Yoast SEO plugin to the all in one SEO pack to broken link checker.
It pretty much has pluginsthat any SEO would need.
Support is easy to find because there's so manypeople who use WordPress.
There's support forums, there's videos online.
You can find tons ofanswers even on YouTube.
Even on Q and A sites like Quora.
They also offer templates, so you can have a website that is already optimized for mobile speed versus one that isn'toptimized for mobile speed.
And now let's get into some cons.
If you download too many plugins one, it could effect your site speed but two, if there not all compatible your site can break as well.
You don't necessarily needany technical skill set, but it isn't as simpleas drag and dropping compared to some of the other platforms.
So in other words, ifyou want to customize the experience, a little here a little there, you doneed to know some code or you need to hiresomeone to help you out.
Now the second platform Wix, if SEO isn't yourpriority and you just want something that's simple, easy to use, like an easy to use CMS thenit's a great solution for you.
Now some pros of Wix, itincludes an SEO wizard that optimizes your site automatically.
That makes it really easyif you have a new website.
It also includes AMP pages.
AMP is google's framework that helps webpages, specificallymobile ones load faster.
Now some cons of Wix.
The first big con is there'snot too much customization of metadata, titles, or URLs.
Another big one is a lotof time it takes your site a little bit longer to get indexed and the reason being issome of the Wix based sites they use a lot of AJAX which causes some slow down.
Also with architecture, it's more traditional you can't do a ton ofunique, creative things with architecture toreally improve your SEO so if you're looking for amore modern site architecture that's very flexible and you can change it from category to categoryor section to section, Wix is probably not the good fit for that.
Now the third platform, Squarespace.
It's good for small, simple sites that don't require anyoneto know much about SEO.
Some pros, the site offersreally pretty designs and of course they also have some nice site architecture built in.
They also allow for customtitle tag and metadata which is great and itsupports functions like XML sitemaps, storewatch.
TXC however you can't really edit them so this is kind of a pro and a con.
Now let's dive in right into the cons.
Indexing pages to Squarespace sometimes can be challenging.
I've seen customers online complain that it can take weeks evenmonths for pages to get indexed.
And sometimes this isn'tbecause of the platform, this could be that the end user isn't that savvy when it comes to SEO or submitting their site to google.
They also have theirown naming conventions for SEO fields like meta description is labeled as SEO description which could cause confusions as well.
You can't really do anything about that.
It's also difficult toadd alt text to images so if you're lookingto get a lot of traffic from google image searchyou're not going to have a ton coming from Squarespace.
So the bottom line isthat all the platforms have pros and cons.
I myself, prefer WordPress because it has the mostcustomization out there and if you want someone to help you out, you can find pretty affordable labor on a contractual basisthat can help you out for $5, $10, $20 an hour, help you get things up and running.
And if you want moredone for you services, Squarespace and Wix are easier but they don't have as much customization.
If you need help optimizing your website check out my ad agency Neil Patel Digital if you have any questions aboutWix, WordPress, Squarespace or any platform out there you can leave a commentbelow, I'll answer it.
Thank you for watching.
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